Securing a sustainable water future requires global cooperation of industry, government and the public. We're invested in creating a virtual platform that's uniting the water and wastewater industry across shared issues such as re-branding water as a commodity and not as a right, raising public awareness of the infrastructure required in water supply and wastewater treatment and promoting automation and online monitoring, optimization and energy conservation.

By 2030 the world will need to find 50% more water. Yet natural resources alone cannot meet our demand. At Whitewater, we believe intelligent technology plays a key role in achieving a sustainable approach to water management.

Our range of water quality, security and control solutions is designed to help create more sustainable water usage. We're applying smart simplicity to secure a more sustainable water future by significantly reducing water loss from leakage and delivering more water efficient irrigation control.
 

Greater political and environmental awareness is leading to an emphasis on technology, water recycling and reuse. As more data becomes available on the health impact of low concentrations of contaminants, political pressure increases for investment in water filtration and monitoring capabilities. Technological advances will be crucial in responding to pressure on infrastructure and balancing environmental considerations. Urban areas will place more emphasis on water recycling and reuse. In agriculture, the need for increased yields will lead to greater use of alternative water sources such as brackish water and treated wastewater for irrigation and feeding.Initiatives and process improvements that reduce the amount of food wasted or disposed due to contamination (e.g. beef recalls) will become more popular.
 

Population growth and urbanization will result in 6.3 billion people living in cities by 2050. The world has an innovative solution – the smart city. The water needs of smart cities will be supplied by the smart water grid - a digitally controlled, intelligent water network. Integrating infrastructure, meters, sensors and software, smart grids will provide real-time information, process and automation control. The smart grid makes it easier for cities to intelligently manage every aspect of their water needs: water sources, water treatment plants, recycled water, and distribution networks – assuring quality, efficiency and sustainability.